Elon Musk’s bold move : From Twitter to X.com

25 July 2023

Elon Musk Announces the Transformation of Twitter to X.com

In a groundbreaking move, Elon Musk, the visionary entrepreneur and owner of Twitter, has unveiled a monumental rebranding strategy for the popular social media platform. The iconic Twitter, known for its bird logo, will now undergo a transformative journey to be known simply as “X.” This seismic shift in identity reflects Musk’s penchant for the letter “X,” which has been omnipresent in his various ventures, and signals a bold new direction for the platform. This article delves into the fascinating events leading up to the rebranding, public reactions, and the implications of the change.

The Tweetstorm and Cryptic Hints

The genesis of the Twitter-to-X transformation began when Elon Musk initiated an engaging tweetstorm around 12 AM ET. His cryptic tweets alluded to bidding adieu to the “Twitter brand” and the “birds,” sparking curiosity among the platform’s users. Musk further tantalized the online community by announcing that if a striking X logo surfaced that night, the rebranding would be implemented worldwide the following day.

An Unprecedented Interaction

Throughout the night, Musk engaged with users, posting enigmatic messages like “Deus X” and responding to discussions about the impending change. Notably, he participated in a captivating Twitter Spaces session titled “No one talk until we summon Elon Musk,” during which he maintained silence for nearly an hour before confirming the forthcoming logo transition. He humorously added that the existing Twitter logo would be removed from the building using blowtorches, injecting an air of excitement and intrigue into the transformation.

The Internal Email: A Momentous Decision

Reports surfaced that Musk sent a significant email to Twitter employees, officially announcing the company’s rebranding to X. This email held special importance as Musk declared it would be his last correspondence using a Twitter address, further emphasizing the magnitude of the change.

Unveiling the Minimalist Art Deco Logo

The long-awaited moment arrived when Musk revealed the chosen X logo. It all began with a GIF shared by Twitter user Sawyer Merritt, who presented a minimalist art deco logo originally used for a discontinued podcast. Twitter CEO Linda Yaccarino also shared her enthusiasm for the transition by endorsing the logo. It now graces Musk’s profile picture, cementing the arrival of the X era.

Diverse Reactions from the Twitter verse

While many of Musk’s ardent supporters embraced the change with enthusiasm, long-time users of the platform exhibited mixed sentiments. Marques Brownlee, a prominent Twitter user since 2009, expressed his intention to continue calling it Twitter, to which Musk playfully retorted, “Not for long.” The diverse reactions underscore the significance of the platform’s identity shift.

The Symbolic Power of “X” in Musk’s Universe

The letter “X” holds profound symbolism in Elon Musk’s entrepreneurial journey. It has been consistently present in his ventures, from X.com, the original name for PayPal, to SpaceX, Tesla’s SUV, and even his child’s name, X Æ A-12. Musk envisions Twitter transforming into an “everything app” under the name X, aligning the platform with his broader vision.

X.com: A Symbolic Homecoming

Interestingly, the X.com domain, which Musk originally owned for PayPal and later repurchased from PayPal in 2017, now finds its purpose in the rebranded Twitter. This move reflects a symbolic homecoming for the domain, now converging with Musk’s aspirations for Twitter’s evolution.

The Musk Era of Twitter: A Dynamic Shift

Beyond the rebranding, the Musk era has witnessed a flurry of changes on the platform. Twitter introduced limits on direct messages for non-paying users and rolled out a LinkedIn-like hiring feature for verified organizations. Additionally, plans to enable users to post lengthy and complex articles demonstrate the platform’s continued evolution under Musk’s dynamic leadership.


Elon Musk’s decision to transform Twitter into X marks a profound shift in the platform’s identity and vision. The letter “X” becomes a powerful emblem of Musk’s entrepreneurial universe, encompassing his diverse ventures and shaping the future of Twitter. While the rebranding has elicited varied responses, it stands as a testament to Musk’s innovative approach and commitment to evolving and reshaping the digital landscape.


  1. Why did Elon Musk choose to rebrand Twitter as X? Elon Musk’s fondness for the letter “X” and its presence in various facets of his business ventures led him to rebrand Twitter as X, aligning the platform with his broader vision of an all-encompassing “everything app.”
  2. What is the significance of the minimalist art deco logo? The minimalist art deco logo represents the new identity of X.com, symbolizing the platform’s transformation and its move towards a dynamic and innovative future.
  3. How have long-time Twitter users responded to the rebranding? While many of Musk’s devoted followers welcomed the change, some long-time Twitter users expressed mixed feelings, showcasing the diversity of reactions to the transformation.
  4. What other changes can Twitter users expect under Musk’s ownership? Under Musk’s visionary leadership, Twitter has introduced limitations on direct messages for non-paying users, launched a hiring feature for verified organizations, and planned to enable users to post lengthy articles, showcasing a dynamic and evolving platform.
  5. When will the rebranding to X be fully implemented? The rebranding process is currently underway, and users can expect the transition to X to be completed shortly after the unveiling of the minimalist art deco logo.


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